University of Greenwich logo
  • Tuition Fee:
  • Local: $ 9k / Year
  • Foreign: $ 10.4k / Year
  • Languages of instruction:
  • English

    Photos of university / #uniofgreenwich

    Description

    Our marketing programmes are designed to ensure they meet industry needs. Holders of this degree are offered exemptions on professional qualifications with the Market Research Society and the Institute of Direct and Digital Marketing. The degree also benefits from the introduction of several new advertising courses, written by former practitioners who have moved into academia. The programme is designed to gradually increase knowledge by building on courses from earlier years.

    The programme has four pathways leading to specific award titles: BA Hons Advertising and Marketing Communications with Language (French); BA Hons Advertising and Marketing Communications with Language (Italian); BA Hons Advertising and Marketing Communications with Language (Spanish).

    Direct entry to Year 2 and 3 is available for qualified applicants. Students on this programme may apply to participate in overseas exchanges with our Erasmus partners.

    The aims of the programme are:

    • To help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
    • To prepare students for the world of work by providing them with employable and transferable skills including competence in a European language.

    Detailed Course Facts

    Tuition fee
    • GBP 9000 Year (EEA)
    • GBP 10350 Year (International)
    Start date September 2015 Duration full-time 36 months Languages Take an IELTS test
    • English
    Delivery mode On Campus Educational variant Part-time, Full-time

    Course Content

    Year 1

    • The Marketing Profession (30 credits)
    • Personal and Professional Development: The Marketer (30 credits)
    • Marketing Principles and Planning (30 credits)
    • Language Option in French, Italian or Spanish (30 Credits)

    Year 2

    • Marketing Research Tools (15 credits)
    • Customer Insight and Research (30 credits)
    • Marketing Communications Management (30 credits)
    • Personal and Professional Development 2: The Marketing Practitioner (15 credits)
    • Language Option in French, Italian or Spanish (30 credits)

    Optional Sandwich Year (Work Placement)

    Final Year

    • Contemporary Issues in Marketing Communication (15 credits)
    • Direct, Interactive and Digital Marketing (30 credits)
    • Integrated Advertising Campaign Management(15 credits)
    • For Personal and Professional Development: The Marketing Manager one option from: Dissertation; Thematic Independent Study; Work Based Project (30 credits)
    • Language Option in French, Italian or Spanish (30 Credits)

    UK requirements for international applications

    Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).

    Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.

    All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.


    program_requirements

    English Language Requirements

    IELTS band : 6

    To study at this university, you have to speak English. We advice you to

    take an IELTS test. More About IELTS

    Requirements

    Applicants should have:

    280 UCAS points (or equivalent)

    PLUS GCSE (minimum grade C) in English and mathematics or equivalent qualifications.

    • Applications from mature students are welcome.

    Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill)or equivalent

    Work Experience

    No work experience is required.

    Related Scholarships*

    • Academic Excellence Scholarship

      "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

    • Access Bursary

      Bursary for UK students all subjects where the variable tuition fee rate is payable.

    • Alumni Bursary

      Alumni Bursary for UK Undergraduate students

    * The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Greenwich.

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