Brunel University Uxbridge logo
  • Tuition Fee:
  • Local: $ 11.7k / Year
  • Foreign: $ 20.9k / Year
  • Languages of instruction:
  • English

    What is Digital Service Design? It’s the art of building customer experiences with a strong digital element.

    The MSc in Digital Service Design will give you the skills required to work in the digital service design industry, which is seeing major growth worldwide.

    Wilson Fletcher logo

    The Department of Computer Science has developed the Master's in Digital Service Design in collaboration with Wilson Fletcher, a long-established, leading digital service design consultancy with offices in London's Shoreditch and Sydney's Surry Hills. It is part of a growing technological and creative community in Shoreditch, which is viewed as the new European hub for digital design.

    The Master’s in Digital Service Design prepares students for careers in the digital service design sector, having a large practical emphasis and also by providing two work placements as part of the course.

    We are working with the following companies to ensure employability is the cornerstone of this course:

    • BBH
    • Daily Mail Group
    • Friday
    • Furthermore
    • Futureheads
    • Marks & Spencer
    • ORM London
    • The Guardian
    • The Telegraph
    • Times Educational Supplement
    • Tribal DDB
    • Wilson Fletcher


    On the MSc in Digital Service Design:

    • You will learn how to model the key aspects of digital service design requirements in an integrated manner to meet the needs of today’s industrial and commercial organisations
    • You will learn how digital service design methodologies play an important role in business development and will develop the professional skills you need to work in the industry
    • You will explore in depth the theory and practical applications of digital service design

    Digital Innovation

    You will develop the knowledge and skills necessary to implement digital business models and technologies that help organisations to capitalise on business opportunities.

    Example topics include:

    • understanding and justifying change
    • change management
    • digital business models
    • managing technology risks
    • ethical issues in change

    Systems Project Management

    You will learn about the challenges of information systems project management.

    Example topics include:

    • traditional project management techniques and approaches
    • the relationship between projects and business strategy
    • the role and assumptions underpinning traditional approaches
    • the ways in which the state-of-the-art can be improved

    ICTs and Strategic Change

    You will develop a critical awareness of the central issues and challenges in introducing information and communication technologies (ICTs) as part of strategic change programmes in organisations.

    Data Visualisation

    You will learn how to present insight drawn from large heterogeneous data sets to decision makers in an effective visual format.

    Example topics include:

    • understanding human visual perception
    • data visualisation methods and techniques
    • dashboard and infographic design
    • augmented reality
    • visual storytelling and narrative development

    Digital Design Methodologies

    • You will learn about the various digital methodologies and how to select the most appropriate method for any given project.
    • You will develop core design and communication skills, as well as the professional practices required to work effectively in multidisciplinary digital teams.
    • You will have a three week work placement with a digital design company in term one.

    Digital Service Applications

    • You will learn how to apply the methods and further develop skills learned on the Digital Design Methodologies module within the context of real-world projects. This module will help you understand the type of role you would like to pursue in the digital service design industry.

    • You will have a three week work placement with a digital design company in term two.

    Dissertation (including Research Methods)

    Your dissertation is an opportunity to showcase your project management and subject skills to potential employers, and also serves as valuable experience and a solid building block if you wish to pursue a PhD on completion of the MSc.

    • You will critically examine the academic and industrial contexts of your research, identify problems and think originally when proposing potential solutions.
    • You may have the opportunity to undertake an industry-based dissertation project.
    • You will be given a grounding in both quantitative and qualitative methods of data collection and analysis to enable you to conduct empirical and/or experimental research.

    UK requirements for international applications

    Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).

    Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.

    All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.


    A UK first or second class (2:1) Honours degree or equivalent internationally recognised qualification . Applicants are welcomed from an Arts, Design, Social Sciences, Computer Science or Humanities background.Applicants with other qualifications with industrial experience (that is relevant to the subject area) may be considered and will be assessed on an individual basis. Industrial certifications may be taken into account (such as those provided by organisations such as Microsoft and Sun for example). Such applicants may be required to attend an interview. English Language Requirements IELTS band: 6.5 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 60 (Grade C) IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.
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