Do you want to manage companies in the sports and event sector? This programme gives you competences that enable you to become such a manager.
The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector. The profile is offered at Campus Esbjerg.
The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this programme as well as electives from other master studies offered at Campus Esbjerg.
The profile runs in eight quarters. In the courses, you will work with projects, in groups and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.
The courses on the profile are taught in English. You can, however, do exams including your master thesis in Danish provided the teacher is Danish speaking.
Masters of Science in Economics and Business Administration work within practically all administrative areas as for example accounting and controlling, IT, marketing and sales management, planning, HRM and organisational planning. MScs from the University of Southern Denmark are in general able to find relevant and attractive jobs after they graduate.
There is of course a relationship between the job that graduates get and the courses which they have taken on the profile they have studied. Many of the MScs are employed in specialist functions while others, especially as they gain experience, are take on jobs that include not only management but also leadership.
Examples of job titles in general :
* Marketing coordinator
* Project manager
* Personal assistant for CEO
* Management consultant
* Area sales manager
Examples of job titles with Sports and Event Management
* Marketing and promotions director
* Sporting goods sales representative
* Corporate sales director
* Director of tickets sales
* (Sport) facility manager
* Sport media representative
* Athletic business manager
* Sport market analyst
* Community sport & recreation manager
* University researcher
* Event Manager
* Fitness club manager
The programme offers courses in governance in companies in the sports and event sector, about media and music management, in project management, innovation, competitive strategy and research methodology. The combination of courses in advanced management and marketing qualifies you to manage the development of competences and continuous learning that are necessary survival skills for enterprises in an intensified competitive environment.
Through a combination of project work, group work, and lectures you will understand how to manage companies in the sports and event sector. The programme focuses on know-how skills, i.e. the ability to perform analyses and develop solutions.
The graduate programme in Sports and Event Management runs in four quarters. However, it is possible to take quarters as independent units. In the International Graduate Programme you may follow all the courses offered in the Master of Science programme in Sports and Event Management. In order to achieve 60 ECTS you must follow two courses of each 7.5 ECTS per quarter.
The examination types vary and are adjusted to the learning for the individual courses. Therefore they will be a mix of written exams and projects with or without oral examinations.
Master of Science in Economics and Business Administration requires two years of full time study, each year consisting of four quarters. The profile in Sports and Event Management consists of 60 ECTS compulsory courses of 7.5 ECTS each, 30 ECTS that are electives, and a thesis work corresponding to 30 ECTS.
The 8 compulsory courses are offered in the first four quarters. The electives are typically placed in the fifth and sixth quarters. Electives can be taken at Campus Esbjerg or abroad or take form as an internship. The thesis is to be written during the seventh and eighth quarters.
International students have the following scholarships options:
Please also check the information at the two official Danish educational websites:
Please notice that we unfortunately do not offer scholarships for undergraduate students.
Options for full-degree graduate students:
Danish Government Scholarship Ministry of Science, Innovation and Higher EducationThe Danish Ministry of Science, Innovation and Higher Education has launched a scholarship programme for students from non-EU/EEA countries studying a full degree at graduate level. Scholarships and tuition fee waivers are available for highly talented students who have been admitted to a range of programmes.
The Danish Ministry of Science, Innovation and Higher Education has launched a scholarship programme for students from non-EU/EEA countries studying a full degree at graduate level. Scholarships and tuition fee waivers are available for highly talented students who have been admitted to a range of programmes.
The board of the University of Southern Denmark decides from year to year which study programmes will benefit from the scholarships and the University will recommend the most qualified applicants in these programmes for a scholarship. Therefore it is not possible to apply for this scholarship. If you are a non-EU student and applying for a programme which offers this scholarship you will automatically be considered for it.
Only available for students applying for a master programme at our Sønderborg Campus
Six one-year scholarships are issued pr. year: three for studies within the technical field i.e. Mechatronics and Innovation & Business respectively, and three are for studies within the field of business administration i.e. Business Relationship Management.
A scholarship of DKK 40.000 may be granted if and when the requirements are met. It is paid in two instalments of DKK 20.000 per semester. The scholarship grant depends on acceptance and enrolment as a full-time student in one of the above mentioned programmes.
For more information please visit BHJ Foundation Page
20 scholarships for MSc in Engineering
Options for Exchange and Guest Students:
Danish Government Scholarship for Foreign Nationals (the Cultural Agreements) Danish Government Scholarships for Foreign Nationals
The scholarship helps cover living expenses.
Iki Wakabayashi Foundation (A scholarship which can be applied by all SDU students who are leaving for a period of exchange or internship in Japan - or similar for a Japanese student being enrolled at SDU)
The quality and relevance of the programme are accredited by the Danish Accreditation Institution.